There’s nothing quite like the buzz of your very first convention as an exhibitor. You’re no longer just walking the floor as a guest. Instead, you’re stepping behind the table to represent your brand, your creativity, and everything you’ve worked so hard to build. It’s exciting, nerve-wracking, and filled with possibility all at once.
It can be overwhelming, too. From setting up a space that reflects your brand identity to remembering the adhesive tape you didn’t know you’d need, the details stack up fast. That’s where a little prep goes a long way. Here are field-tested tips to help you feel prepared and excited for your first convention.
- Make Your Booth Memorable
Let’s start with your booth. It’s your home base, storefront, and first impression all rolled into one. So, you want it to make an impact in the best possible way. One solid way to do that is to be consistent with your branding. Match your signage, tablecloths, and display pieces to your overall aesthetic, and don’t be afraid to add a personal touch to even the smallest details. For example, matching printed or woven lanyards for you and your team can add polish and unity to your presentation. Beyond just holding badges, custom lanyards can be branded to match your theme, making your booth feel more cohesive and professional. Plus, they make it easier for customers to know who’s working the table.
- Know the Rules and the Layout
Before you even set foot in the venue, be sure you’ve reviewed all the vendor guidelines because they vary from one convention to another. For example, some locations don’t allow tape on the floors, while others might have restrictions on lights or sound equipment.
Also, pay attention to the booth map and electrical layout, and bring along any necessary adapters or surge protectors. Once you’re on site, walk your space before setting up to double-check everything is where it should be. If something’s off, it’s easier to fix things before the doors open than after the crowds have rolled in.
- Do a Dry Run
There’s no better way to prevent or minimize surprises than practicing your booth setup ahead of time. Clear some space at the office or in your studio and do a full mock-up, just like you would at the event. That includes testing banners, shelves, product placement, and signage. This rehearsal lets you figure out if your banner stands up properly, if your display flows well, and whether your prices are visible from across the aisle. Snap a few photos during your test run as well. The pictures will be helpful references on setup day when time is tight and nerves are high.
- Pack a Convention Survival Kit
Conventions rarely go exactly according to plan. Chances are, someone will spill something or a display will fall over. That’s why having a small emergency kit can save the day. Throw in items like scissors, all kinds of tape, marker pens, safety pins, wipes, and backup signage materials like blank cardstock or chalkboard labels. And don’t forget extra chargers or a power bank. After all, keeping your phone alive is crucial for payments, communication, and posting updates.
- Stay Smart About Inventory
Inventory management can be one of the trickiest parts of any convention. Start by counting and recording everything as you pack it, and again as you set up. Then, keep a tally of what you sell throughout the day. You don’t need a fancy system for this; even a simple notepad or notes app will do.
Also, rather than crowding your table with every single product, display one of each and keep extra stock tucked neatly under the table. This approach keeps your setup tidy, makes browsing easier, and reduces the risk of theft.
- Prepare for Different Types of Payments
During conventions, it’s best to keep pricing and payment simple and clear. Plus, bring a small cash box or pouch with $50–$100 in ones, fives, and coins so you can make change without scrambling. Then, tuck away large bills for security throughout the day.
Meanwhile, on the digital side, it’s best not to rely on the venue’s Wi-Fi because everybody else will probably be using it. It’s a good idea to have a mobile hotspot or enough data allocation in your phone in case connections are spotty. Also, print out QR codes for services like Venmo, PayPal, or Cash App, and laminate a copy so it holds up over multiple events.
- Don’t Forget Your Own Needs
It’s easy to overlook your personal comfort during all the hustle, but convention days are long. This means you’ll be on your feet sometimes for 10 hours or more. Be sure to wear supportive shoes, and bring a refillable water bottle and snacks that’ll keep you energized. Granola bars, jerky, and dried fruits are all great options that won’t melt or spill.
- Take Notes and Follow Up
When it’s all over and you’re back home with sore feet and an empty cooler, take a few minutes to jot down what worked and what didn’t. Which items sold best? Did people ask for something you didn’t bring? What would make the setup faster next time?
If you handed out business cards or gathered contact info, follow up with a friendly note or a thank-you post on social media. Even if someone didn’t buy from you that day, staying in touch could lead to future sales, collaborations, or return customers.
Make Your First Convention a Success
Exhibiting at a convention for the first time is a big milestone, but it doesn’t have to feel like a leap into the unknown. With preparation, clear branding, and a few well-packed extras, you’ll be ready for whatever the day throws at you.
More than anything, enjoy the experience. Smile, say hello, and stay curious. The connections you make at your first show could lead to new friendships, business opportunities, or just a sense of pride that you took your work into the world. And that’s worth showing up for.