Ever since the pandemic hit, the workforce started working from their homes. The world went digital, so it became important for businesses to enter the digital space.
The work meetings increased, and for the interactions, people took the tools of the digital domain for their usage. Regular work like presentations and meetings became digitized.
Video presentations gained momentum as employees shifted to using them for their meetings, websites, and blogs. Videos forming an integral part of content marketing have taken the digital domain by storm because they are more personalized and have a way of humanizing your brand.
Check out this guide for ideas on types of video presentations and how you can use them for your business to enhance its benefits.
Why Choose Videos for Presentation?
Videos allow you to reach your client in a more personalized manner. Over and above this, videos are efficient as they facilitate the following:
- Videos can be made into small reels covering important bits of information, making it easy to digest information.
- The effects and theatrical motions of the videos keep people hooked to their screens.
- Video presentations give you that edge and make you unique.
- An average person chooses to absorb the information via video than go through the reading of heavy text materials for the same as it takes them less time.
- With videos, you have control over your audience’s viewership. You can choose how much time they spend on each topic.
Different Types of Video Presentations
Based on the format and motive of your video, you can make different types of video presentations. Let us check them out:
- Informational: If you want to share descriptions, data, or results with your team members, then a descriptive or informational video presentation is the way to go.
- Demonstrative: If you want to demonstrate the use of your new product or introduce a new rule at work, then this type of video will also be helpful internally.
- Compelling: If you want to persuade a client to buy your product or use your service, you can make some unconventional but curated videos to help turn that potential client into a client.
- Motivational: If you are looking to provide inspiration or bring about a change in people’s thought processes, then you should choose this type of video presentation. These videos are high on emotional aspects, so music and effects are used widely here.
Video Ideas for Business
Sales Pitch Video
A sales pitch video is when you use a video platform to approach the sale of your product or service. You present to your potential customer the reason, uses, and benefits of buying your product using a video platform.
The best way to do this is by humanizing your speech. Add a motive and a cause and touch it up with emotional music or effects.
Product Demonstration Video
Research has shown that people prefer to go through a video or bits of video instead of going through an information pamphlet or waiting in a store for a product demo.
All you need to do is use the right slideshow maker, and you will be able to highlight the best features of your product easily.
Promoting a Cause Video
With video, you can add and create creative product reels that could help highlight the cause or campaign you are aiming for.
For example, if you are running a campaign for your business, you can create a promotional video for your audience. You can also jump on social media trends or get in touch with an influencer to use their viewership to promote your cause.
Promotional videos not only help to promote your products, but they also create a new virtual dynamic between your audience and your brand.
These videos can easily reflect the potential of your product and, in turn, your brand.
Investor Pitch Video
With the advent and growth of digital space, the funding available for startups has also changed. It has definitely increased, but with that, the competition to gain funds has also gone up.
Using a video presentation to pitch to your investor about the funds can creatively bring out the best side of your business. It will come off as unique, and you can share your vision and goals about business in a self-made video, presenting the growth in an animated background.
The right slideshow maker can help you do this in an efficient manner while helping you save time.
Internal Videos for New Employees
Instead of sharing lengthy PDFs with your recruits, create a video presentation. Add all the important features you want your recruits to know in this video. Let them know in detail about your onboarding practices and personalize it for them.
Introduce ways in which they can provide value to the company and try to make it as welcoming as possible.
Internal Videos for Existing Employees
You can also change the way your existing employees approach training. You can uniquely use video presentations by having your own employees’ record videos and have them role-play.
This would work well with attention grasping, unlike informative training videos. You can also add a bit of emoji or trend it up with recent social media trends in your industry by making use of slideshow video templates.
Make it dynamic by asking for your employee’s review on it.
Q&A Videos
If you have a customer base with common questions or problems, you can compile a list and have a video presentation answering or addressing them.
You can begin conversations and increase engagement this way.
Key Takeaway
A video presentation is the right medium for a business in digital space or entering digital space to use. It can not only help improve the work culture, but it will also help in accomplishing long-term business goals.
Use video slideshow makers that are easy to use and are successful in creating the aura of the video that you are going for. Remember not to go heavy on content. Keep the video concise, but ensure it has all the important bits of information you want to highlight.
No matter what type of video you use for your business, make sure to personalize it to your prospective audience’s interests.
Use these tips to make the best videos for your company and your clients. You will simultaneously see an increase in leads and customers while witnessing a decrease in employee turnover rate.