High-quality content is something that today’s customers expect. They rely on engaging, visual information, and that is a big factor in decision-making when it comes to buying. If you have an ecommerce business, you need consistent video content on your product pages, order updates, and customer support.
The problem with scaling that content, at least for small and mid-sized brands, is how expensive hiring a full-time video team is. When you add editing time and creating multiple versions for different channels and languages to the equation, it becomes even harder to have enough funds for it.
Luckily, there is another way, and at a much affordable price. You don’t need a studio to create your video content, because with smarter tools and streamlined workflows, eCommerce businesses can scale video content with tremendous speed.
The best news is that creating high-quality video content for your business doesn’t have to empty your pockets.
Why eCommerce Brands Need Video at Scale
The online brands are busy juggling product updates, seasonal campaigns, and customer questions. Video explanation aids product explanation better and faster, which creates trust and boosts conversion rates. However, traditional video production methods simply don’t scale for lean teams with tight schedules. But there is no reason to worry, because here comes AI to the rescue.
Using an AI generator for video creation can, in a couple of minutes, convert a written script or a bunch of static visuals into a full-fledged final video presentation. In fact, you are free to set the tone, branding, and messaging without having to hire a presenter or an editor.
This way, one can quickly react to product drops, policy changes, or ad-hoc marketing requirements, while making sure the content stays on a high-quality level.
Turn FAQs Into Automated Video Responses
Your fulfillment team is probably stuck with the same questions over and over. The most frequent questions are:
- How long does shipping take?
- What’s the return policy?
- Can I track my order?
Normally, it ends with typing the same answers, but you can resolve it differently. Convert those answers into short videos using AI. This is going to take the burden off your support team while at the same time helping create a more engaging customer experience.
Quick wins:
- Add explainer videos on support pages
- Send how-to clips in confirmation emails
- Embed videos into order tracking pages.
Create Product Videos at Scale for Every SKU (Stock Keeping Unit)
Customers love to see product videos because they serve as a reassurance that they chose a quality product, and that it looks as they expect it to look. It would be wonderful to film every new item, but that is a huge task.
It takes a lot of time to fill every angle, color, or size, but there is an easy solution. Using AI-generated videos, you can produce on-brand content across your full catalog, and do it quickly and effectively.
Benefits of scaling product content with AI:
| Task | Traditional Cost | AI-Generated Cost |
| One-minute product video cost | 500-1,500 USD | 30-50 USD |
| Voiceover recording cost | 200-600 USD | Included |
| Delivery timeline | 1-2 weeks | Same-day |
Does that mean ‘traditional’ is dead and we should all embrace AI? Well, no.
AI is still requiring a lot of human input, plus human supervision, to ensure the final product is of desired quality. So, even though that one-minute video costs 30-50 USD for the tool, you’ll still have hidden costs.
For example, you’ll have to pay someone skilled enough to create that product using that affordable tool, or, alternatively, you’ll have to invest your time to make the final cut satisfy the client – which is easier said than done.
AI is a step in the right direction, because with time and as the technology develops even more, and people become more literate in how to use such tools, the total resource cost to produce videos will surely decrease substantially.
Repurposing Blog Posts or Emails Into Video
Your teams are already making content for different formats such as product descriptions, newsletters, or how-to guides. Don’t let that content go to waste. Use an AI generator to convert the existing assets into video summaries or visual walkthroughs.
Three ways to repurpose written content:
- Turn how-to blog posts into step-by-step video tutorials
- Use promotional emails to create video ads
- Summarize long guides into short clips for social media.
Such videos would fit great on your landing page, product page, or even in post-purchase flow channels handled by your fulfillment partner.
Multilingual Content Without Multiple Shoots
If you are working with a multilingual audience, you need videos in different languages, but that doesn’t mean that you need to film the same video multiple times. AI allows you to generate dubbed or localized versions fast.
Why multilingual content matters:
- This type of content improves trust
- Helps reduce return rates because it offers clearer guidance
- Supports marketing campaigns in non-English-speaking regions.
Conclusion
To scale eCommerce content that really works, you don’t need a production studio or creative team. Also, you don’t need to spend a fortune on creating such content. With the help of AI generator video technology, you can do so much, from updating product pages to improving post-purchase communication.
The best benefit of using AI tools for scaling video content is that you can have your content ready the same day, instead of waiting for at least a week for a traditional video.
Use these tools to your advantage, learn them, and make high-quality content for your sales and social media and watch your eCommerce business grow.