John R. Hauser is the Kirin Professor of Marketing at the MIT Sloan School of Management where he teaches new product development, marketing management, and statistical and research methodology. He has served MIT as Head of the MIT Marketing Group, Head of the Management Science Area, Research Director of the Center for Innovation in Product Development, and co-director of the International Center for Research on the Management of Technology. He is the co-author of two textbooks, Design and Marketing of New Products and Essentials of New Product Management, and three other books. He is a former editor of Marketing Science. He has published over one hundred scientific papers.