Product packaging may seem like an inconsequential element to many consumers but it can actually have a large impact on their purchasing patterns. Though this influence is often subconscious, it’s important, nonetheless. As such, companies ought to pay special attention to the form and design of their product packaging. The following packaging design tips will help your products catch the eye of consumers and stand apart from the competition.
Keep it straightforward
The main purpose of most product packaging is to accurately represent the product within. As such, it’s important that your product packaging is as straightforward as possible. Consumers don’t like to deal with a mystery when shopping, so it’s best to display all your product’s most pertinent information clearly on the packaging. You may also consider providing a bit of information about your company on the packaging itself. Alternatively, you can let the product speak for itself and display the item in a see-through package. Displaying your product in a clear plastic package will allow consumers to view the product properly before purchase. This increases their trust in the company and they will be more likely to place their faith in the product.
Take a risk
One of the best packaging design tips is to take a risk and push the envelope just a little. Following the same design format of your competitors will cause your products to become lost in the crowd, and it will become more likely for consumers to overlook them in favor of other items. Taking a small risk and doing something a bit out of the ordinary will help intrigue and attract customers to your products. Packaging your products in a unique shape or incorporating a 3D element into the packaging allows the perfect amount of risk without pushing things too far. For a slightly more mitigated risk, consider adjusting the color or images displayed on your packaging. Switching things up with a unique logo and vibrant colors will provide just enough deviation from the norm to catch the eye of consumers once again.
Consider functionality
While your product packaging should be attractive, it should also be functional. Packaging design is just as much about creating a pretty package as it is about creating an item that consumers will find useful and efficient. Therefore, it’s important to consider how your product’s packaging will complement the functionality of the product itself. The packaging should provide sufficient protection to the product within and should allow for easy storage both on the retail shelves and within the home of the consumer. The product packaging should also allow for the easiest use of the product itself. For example, many condiment bottles come packaged with the opening directed downward to allow for easier use of the condiment inside.